MBA Level Post Graduation Programme in Digital Marketing

Fastrack your digital marketing career with an 11-month Postgraduate Program
MBA-Level | 2 Unique Specializations | Weekday & Weekend Batches

Extended Scholarship Deadline: Jun 27, 2024

Our certification is in Alignment with:
 

Extended Scholarship Deadline: Jun 27, 2024

Our certification is in Alignment with   |    

Only 50

Students Per Batch

11 Months

Duration

July 31, 2024

July 31, 2024

Start Date

Hybrid

Mode

EMI Options

Starting at ₹22,000

May 2024 Intake | PG in Digital Marketing

Limited seats left

Campus

Batch Type

Scholarship Deadline

Start Date

Batch Capacity

Mumbai Campus

Mumbai Campus

Delhi Campus

Weekend (Sat - Sun)

Weekday (Mon - Fri)

Weekday (Mon - Fri)

Apr 14, 2024
Jun 27, 2024
Jun 27, 2024
Apr 14, 2024
July 31, 2024

Aug 14, 2024

Only 20

Only 50

Only 40

May 2024 Intake | PG in Digital Marketing
Mumbai Campus

Only 20

Apr 14, 2024
Apr 14, 2024

Weekend (Sat - Sun)

Mumbai Campus

Only 50

Jun 27, 2024
July 31, 2024

Weekday (Mon - Fri)

Delhi Campus

Only 40

Jun 27, 2024

Aug 14, 2024

Weekday (Mon - Fri)

Enroll now

Key Highlights of the Course


India's only MBA-Level Program
1 on 1 Student Mentorship
2-month Mandatory Internship
Placement Assistance
2 Specializations Available
600+ Learning Hours
13+ Live Projects
Weekday & Weekend Batches
28+ Industry Relevant Skills
0% EMI Option Available
Learn more about this MBA in Digital Marketing - Post Graduation Programme
Download Brochure

Digital Marketing Syllabus


IIDE’s PG Program is equivalent to a masters or diploma in digital marketing and has a comprehensive syllabus that will impart the right Digital Marketing skills and relevant Managerial skills needed to bag a job with India's leading brands and digital setups.

600+

LEARNING HOURS

13+

LIVE PROJECTS

2

MONTHS INTERNSHIP

Get Detailed Curriculum and Program Flow

Get Syllabus

Inbound Marketing

1. Introduction to Digital Marketing

Learn Why Digital Marketing is gaining traction and it’s scope in the coming decade.

  • Traditional Media vs Digital Media
  • Digital Marketing Possibilities

2. Website Creation

Learn to quickly build good looking websites and landing pages using WordPress.

  • Website Planning
  • Build your WordPress site

3. Search Marketing

Learn to leverage the power of Search Engines for paid advertisements

  • Google Search Engine Optimization (SEO)
  • Google Search Engine Marketing (SEM)
  • Bing Search Engine Marketing
  • App Store Optimization (ASO)
  • Remarketing

Outbound Marketing

1. Content Marketing

Learn how to plan effective online campaigns to attract potential customers

  • Popular Content Formats
  • Content Calendar
  • Copywriting
  • Design Essentials
  • Blogging & AdSense
  • Detailed AIDA content marketing

2. Social Media Marketing & Management

Learn paid and organic Social Media Marketing to influence users on these platforms

  • FB, Insta, Twitter, LinkedIn, Pinterest
  • Social Media Marketing (Organic)
  • Social Media Marketing (Paid) on all platforms
  • Online Reputation Management
  • Social Listening

3. Video Marketing

Learn to strategise video content that has the power to positively affect brand awareness

  • Scripting
  • What makes a Video go Viral
  • Facebook, YouTube & TikTok
  • YouTube (SEO)

Media Management & Automation

1. More forms of Digital Marketing

Learn some more Digital Marketing skills that are in demand now.

  • Email Marketing
  • Mobile Marketing (Notification, SMS, QR Code)
  • Influencer Marketing
  • Ecommerce Management
  • Build an Ecommerce Site using Shopify
  • Affiliate Marketing
  • Podcast Marketing
  • Innovations on Digital Platforms
  • Customer Relationship Management Tools (CRM)
  • Marketing Automation Tools

2. Integrated Marketing (Full Funnel Marketing)

Learn to lead the customer along the marketing funnel and measuring results of your efforts

  • KPI Setting
  • Media Planning (Self Served)
  • Media Planning (Non-Self Served)

Managerial Skills and Soft Skills

1. Soft Skills

Learn to present your skills to potential recruiters

  • Interview Skills
  • Resume Making
  • Presentation Skills
  • Advanced Excel skills
  • Advanced PPT skills

2. Agency Skills

Learn to package your digital marketing strategies and present them to clients

  • How to approach a client brief
  • Art of Pitching in the Media Industry
  • Introduction to Departments in an Agency
  • Agency Visits and Management Interaction

Compulsory Internship & Thesis

1. Internship & Mentoring

Do a mandatory 2-month Internship with mentoring from Industry experts Submit a final year end thesis level project based on a real world brand

Specializations

1. Specialization - Creative Strategy

Learn how to plan content for new-age forms of marketing (Reels, Shorts & Podcasts)

  • Learn the art of scripting and video content creation

2. Specialization - Performance Marketing

Learn how Programmatic buying has changed the way media buying is done

  • Gain hands-on exposure to Digital Media Buying & optimization techniques

Capstone Project

A final practical project in a simulated business environment that will prepare you to enter the digital marketing industry

600+

Learning Hours

13+

Live Projects

2

Months Internship

Get Detailed Curriculum and Program Flow

Download Now

Tools You’ll Master


Mentors


Get personally mentored by industry experts from leading brands and agencies in this MBA in Digital Marketing - Post Graduation Programme.

Jaideep Doshi

Worked for:
 13+ Years of Experience

Soham Bhagnari

Worked for:
 16+ Years of Experience

Rohan Prasher

Worked for:
 15+ Years of Experience

Akshay Gurnani

Worked for:
 13+ Years of experience

Know how this course will help your career.

Live Projects with Google


Our students participate in a live project called the GNMI – Google Non-Marketing Profit Immersion. They create integrated marketing solutions & pitch them to NGOs across the globe with a budget of up to 10 lacs a month.

IIDE students also participate in other global marketing competitions like GOMAC where our students bagged the 2nd position in the Asia Pacific region.

Our Students Work At


Be associated with IIDE alumnus who work at some of the most well known brands in the industry.

Know which companies could hire you

Post Graduate Certification from IIDE


On successful completion of this 11-month Masters & Diploma Level PG Program, you will be awarded IIDE's certificate which will certify you as an expert in Digital Marketing. This certification will go a long way to showcase your industry readiness. Our program shall also help you prepare for Google and Facebook certifications.

What Makes Our Students Industry Ready


Personal career guidance

Our industry mentors help you carve out the best career path based on your skillset.

Interview training

The placement team trains you via under-pressure mock interviews along with the resume-building process.

Compulsory Internship

Mandatory internships are part of the training to prepare you for the practical world.

Capstone project

A practical project in a simulated business environment will prepare you to enter the industry

Super Mentors


Get mentored by Directors, VPs and Heads of top companies and heavyweights of the advertising industry.

Arvind RP

Marketing & Communications Director

Achint Aurora

Media Head

Akira Mitsumasu

VP - Global 
Marketing

Deepa Krishnan

Director - Marketing, Category, Loyalty, Digital

Know your learning methodology

Admission Process and Eligibility


Eligibility
Admissions
Fees

Eligibility 1
Bachelor's degree (10+2+3/4) or equivalent qualification in any discipline from a recognized University with a minimum 55% score.
OR
Eligibility 2
Students who have appeared for their final year degree examination can also apply, however, their admission will be provisional and will be confirmed only after producing the results. Refer to the terms and conditions for provisional admission.

If you meet one of these criteria, you are eligible to apply for the programme. However, you will receive a letter of confirmation about your admission only post clearing the entrance test and personal interview round.

OR
Eligibility 3

  • 10 years of Education + 5 years of relevant work experience or
  • 12 years of Education + 3 years of relevant work experience or
  • Diploma holders with 3 years of relevant work experience
Step 1: Application submission
Check your eligibility, pay the fees for the IIDE Admissions Test, and fill in the application form in detail and take the Admissions Test. The test is designed to assess creativity, aptitude, communication, acumen, general knowledge to gauge the applicant’s vision & interest in Digital Marketing.

Step 2: Application review
All applications are thoroughly reviewed by the admissions committee. Shortlisted students will be called for a personal interview during which they can present their portfolios.

Step 3: Personal Interview
Each shortlisted applicant will be personally interviewed by the admissions committee. The committee will assess you on your aptitude, tech-savviness, and general awareness towards Digital Marketing trends and news. You may also be asked to produce proof of educational and professional qualifications during the interview. Qualified applicants will receive a letter confirming the admission to the Post Graduate Programme in Digital Marketing
Post Graduate Programme in Digital Marketing: INR 5,95,000
No cost EMI’s available from Rs. 45,000/month
*inquire for more information
IIDE Student Reviews
  • Abhishek Suratkar  linkedin-logo

    Media Planner, Madison World

    “Couldn’t have asked for a better start to my career. The curriculum is practical-oriented and the trainers are extremely helpful. I bagged a job in Madison World through IIDE’s placement cell. The SuperSessions, Live Projects, Cultural Events, Student Life all made for a wholesome learning experience! Made some life-long connections as well.”

    Srishti Verma  linkedin-logo

    Analyst - Biddable Media, Performics.Convonix

    “I’m an engineer turned into a Digital Marketer, all thanks to IIDE. The teaching methods at IIDE are hands-on and practically oriented. I got to work on brand projects like Netflix, Hotstar & L&T. I also got an opportunity to be mentored by an expert from Hotstar which helped me gather sharper insights for my final project”
  • Simran Agarwal  linkedin-logo

    Sr. Executive - Media Planning & Buying, White Rivers Media

    “From the start, I was passionate about digital marketing. Through the 11 months of training, I got access to so many industry experts who not just taught and assessed me but were also willing to mentor me 1-on-1 to be industry-ready. 7 months into the course and I bagged my internship with a leading Advertising agency.”

    Ritu Bhoite  linkedin-logo

    Strategy & Planning, Wavemaker

    "One of the best places for digital education. I looked at one too many course structures until this- It’s perfect and has more practical training than theoretical. The vibe is young and energetic. Even the teachers are young but come with great experience in digital. If you are in for complete learning, I recommend this MBA level PG program.”
Scholarship :

Up to ₹ 1,00,000

Scholarship :

Up to $ 7200

Start Date:

July 31, 2024

What's Included

    • India's only MBA-Level Program
    • 600+ hours of Learning
    • Weekday & Weekend Batches
    • Mentoring from CXOs & CMOs of leading brands
    • 2 Specializations Available
    • 13+ Live Projects
    • 2-month Mandatory Internship
    • Placement Assistance
    • No Cost EMI

Our Placement Track Record


Top companies from all over India have recruited IIDE Alumni.

Frequently Asked Questions


Extended Scholarship Deadline: Jun 27, 2024

Here are some of the most popular queries for an MBA in Digital Marketing.

Start Date:

Apr 1, 2022


Lecture Timings (IST):

8:00 AM - 11:00 AM

Q. What is the scope of an MBA in digital marketing?

The scope of an MBA in Digital Marketing is excellent for all fresh graduates who want to learn digital marketing as well the managerial skills to enter the industry or for working professionals who want to progress in their careers. Read more about the scope of an MBA in Digital Marketing here.

Q. Is an MBA in digital marketing worth it?

An MBA in Digital Marketing is worth it if you want to become an expert in digital marketing along with learning the right management skills. This will help you bag mid-senior jobs in the corporate world.

Q. What is the outcome of IIDE’s MBA in Digital Marketing – Post Graduation Programme?

After the program, students get placed at entry to mid-senior managerial roles with an average starting salary of 4 LPA. Also, working professionals get a 20-30% hike on the current CTC. Hence, learners can recover their investment within 1 year.

Q. What is the salary of a digital marketer?

The average starting digital marketing salaries in India will range from 2 – 4 LPA for candidates who have completed this programme. Depending on the candidate’s experience and skill base, the package can also range between 4-6 LPA.

Q. Does IIDE provide scholarships?

Yes, IIDE provides scholarships up to $ 7200. A student is eligible for a scholarship in our MBA in Digital Marketing – Post Graduation Programme, if they have scored either 7.5 CGPA or 75% in the last exam. To know more, get in touch with our counselors.

Q. Can I pursue the PG program over the weekend?

Yes, there is a weekend batch available for working professionals and entrepreneurs.

Q. Who can learn MBA in Digital Marketing?

Anyone who has completed their bachelor’s degree, from any field or specialization can learn MBA in Digital Marketing. There is no bar to who can do digital marketing, as long as you have a passion and desire to learn.

Q. What are the placement opportunities after this MBA in Digital Marketing – Post Graduation Programme?

Here is a list of the job profiles that you can land for yourself after the completion of this programme: Brand Manager, Client Servicing Manager, Content Marketer, Account Manager, Paid Media Expert, SEO Expert, Business Development Manager, and Media Strategist.

Q. What is the fee structure for IIDE’s MBA in Digital Marketing – Post Graduation Programme?

The fee for our MBA in Digital Marketing – Post Graduation Programme is INR 6,45,000. We also offer student loans, flexible installment options, and no-cost EMI starting from INR 24,028*.

Q. Is there a Batch transfer fee?

Yes, students will have to pay a batch transfer fee and the difference in the tuition fees if any at the time of readmission. Students can apply for a batch transfer within 180 days from the date of the orientation of said batch by writing an email to the course management team at [email protected]. To know more, get in touch with our counselors.

Q. Where is IIDE’s campus for MBA in Digital Marketing – Post Graduation Programme ?

IIDE's Mumbai campus is located in Andheri West, near Andheri railway station. IIDE's Delhi campus is located in South Extension 2, near Exit Gate no. 4 of South Ex Metro Station.

Q. What is the MBA in Digital Marketing – Post Graduation Programme format?

Currently, the programme follows a hybrid format of Offline + Online where students have an option to either come to campus in Andheri, Mumbai, and learn offline or attend the live sessions of the same class from their home. Note: This is subject to change at the discretion of the management.

Q. Does IIDE provide certifications?

Yes, this programme provides you with a certificate of completion from IIDE denoting your mastery of digital marketing. Apart from certifications, we also provide resume-building guidance and interview mentoring. So when you apply for digital marketing jobs, your profile shall gain more attention from employers.
By the end of this course, you will be prepared for Google and Facebook level certifications to bolster your resume. The cost of their tests, if any, is to be borne by the student.

Q. Do you have lectures on Saturdays?

Yes! Our batch is from Monday to Friday with certain lectures scheduled on Saturdays; at the discretion of the management.

Q. Does IIDE offer placement assistance after this MBA in Digital Marketing – Post Graduation Programme?

Yes, we provide placement assistance to our students’ post completion of the programme. Our students have been directly placed into India’s top digital marketing agencies and brands through our placement cell. We help you get noticed by top brands in the country and connect you with them to get special attention for you in this highly competitive job market.

Q. Is there an MBA in Digital Marketing?

Yes. Many institutes offer an MBA in Digital Marketing like IIDE which has a comprehensive syllabus that will impart the right Digital Marketing skills and relevant Managerial skills needed to bag a job with India’s leading brands and digital setups.
IIDE’s curriculum is created with consultation from MBA mentors across leading institutes to design a course that captures all the industry-relevant skills that are needed by marketers and managers of today.

Q. What are the specializations offered by IIDE?

IIDE offers 2 specializations, ie, Performance Marketing, and Creative Strategy to all PG students after completing 8 months of their course. A student can opt for either one of them based on their interest where they will be thoroughly trained in the last 2 months of the programme via practical training, mandatory internship, and a capstone project.

Q. Can I choose my specialization?

Yes, every student gets to choose their specialization based on their interest. IIDE offers 2 specializations, i.e. Performance Marketing and Creative Strategy with the aim to help students enter the industry as skilled Performance Marketers and Creative Strategists. Choosing the right specialization will help you bag well-paying jobs.

Q. What are the Capstone Projects at IIDE?

A capstone project is the final project to be submitted by a student in order to test all his skills acquired during the programme. The capstone project is based on the specialization a student opts for.

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