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#1 Post Graduation in Digital Marketing & Strategy With Placement Assistance

Fastrack your digital marketing career with our 11-month Postgraduate Program.
MBA-Level | AI-Driven Curriculum | 3-Month Mandatory Internship
Extended Scholarship Deadline: Jun 27, 2024

Our certification is in Alignment with:
 

Extended Scholarship Deadline: Jun 27, 2024

Last 3 seats Left

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Only 50

Students Per Batch

11 Months

Duration

July 31, 2024

Start Date

Hybrid

Mode

EMI Options

Starting at ₹24,028*

100%

Placement guaranteed

Key Highlights of PG in Digital Marketing & Strategy


India’s Only MBA-Level Program
Placement Assistance
3-Month Mandatory Internship
Access to 25,000+ Case Studies (Exclusive Rights)
600+ Learning Hours
13+ Live Projects
Weekday/Weekend Batches
28+ Industry Relevant Skills

Learn more about this MBA in Digital Marketing - Post Graduation Programme

Download Brochure

MBA in Digital Marketing Syllabus


Our A-Z digital marketing curriculum goes beyond execution. We’ll show you how to strategize like a pro, with practical experience to back it up.

750+

IN-PERSON LEARNING HOURS

6

LIVE BRAND PROJECTS

3

MONTHS INTERNSHIP

There’s so Much More to Know in Our Brochure

Get Syllabus

1. Foundation

Learn the fundamentals, customer focus, and design skills needed to thrive in digital marketing.

  • Marketing & Management Fundamentals
  • Research: Market, Brand, Competitor
  • Presentation Designing & Delivery

2. Setting up a Website

Master the art of setting up good-looking websites and landing pages using WordPress.

  • Introduction to Website Creation
  • UI/UX Fundamentals
  • How to design landing pages

3. Content Strategy

Learn how to plan effective online campaigns to attract potential customers.

  • Content Strategy
  • Storytelling
  • Copywriting & Content Writing

4. Organic Social

Level up your digital engagement skills by learning these topics.

  • Organic Social Media Marketing
  • Influencer Marketing
  • Community Marketing
  • Resume & LinkedIn Profile Building

5. Paid Ads

Dominate paid advertising across all major platforms: Meta, LinkedIn, YouTube and more!

  • Meta Ads
  • LinkedIn Ads
  • YouTube Ads
  • Display Ads

6. Media Planning & Buying

From strategy to execution, learn how to craft the best digital marketing campaigns with this module.

  • Media Planning
  • Media Buying
  • Google Workspace: Sheets & Slides

1. Organic Search

Learn organic search techniques, from SEO basics to YouTube and app optimization.

  • SEO - On-Page, Off-page and Technical
  • Using Quora & Pinterest
  • YouTube SEO
  • ASO

2. Paid Ads Advance

Take your knowledge of paid ads to the next level.

  • Programmatic
  • OTT Advertising
  • Native Ads

3. Reporting & Data Visualisation

Learn reporting, data visualization techniques, and Lookerstudio.

  • Types of Reports
  • Importance of Data Visualization
  • Lookerstudio

4. E-commerce Organic

Learn all about organic e-commerce growth through management, Shopify platform building & WooCommerce.

  • E-commerce Management
  • Build Your Shopify Website
  • Woocommerce

5. ORM

Learn brand reputation management and all the tips needed to navigate tricky PR situations.

  • Brand Reputation Marketing & Management
  • Aptitude & Guesstimates Training

6. Lead Generation & Nurturing

Learn how to turn website visitors into loyal customers.

  • Introduction to Lead Generation & Nurturing
  • Landing Page Creation
  • Customer Relationship Management
  • Email Marketing

7. Analytics

Uncover customer insights and drive growth with advanced analytics, retention strategies, and multilingual marketing.

  • Growth Marketing
  • Retention Marketing
  • Multilingual Marketing

8. Brand Planning & Strategy

Learn how to craft a brand's identity and navigate the marketing landscape.

  • Brand Management & Positioning
  • Project Management
  • Integrated Marketing Strategies

9. AI in Marketing

Explore how Generative AI and tools like ChatGPT can revolutionize your marketing strategy.

  • Generative AI in digital marketing
  • ChatGPT

10. Creative Marketing

Learn how to craft captivating content across video, podcasts, and social media.

  • Creative Production/Content Creation & Promotion
  • Video Marketing & Script Writing
  • Podcast Marketing
  • Digital Designing Tools: Photoshop

11. Business Skills

Learn everything there is to know about the business side of digital marketing.

  • How to start your own digital marketing agency
  • How to Earn as a Freelancer
  • B2B Marketing
  • Art of Pitching

750+

IN-PERSON LEARNING HOURS

6

LIVE BRAND PROJECTS

3

MONTHS INTERNSHIP

Get Detailed Curriculum and Program Flow

DOWNLOAD NOW

Tools You’ll Master


Mentors


Our Post Graduation in Digital Marketing & Strategy offers personalized mentorship from world-class marketing professionals who have built iconic global brands with their digital marketing expertise.

Jaideep Doshi

Worked for:
 13+ Years of Experience

Soham Bhagnari

Worked for:
 16+ Years of Experience

Rohan Prasher

Worked for:
 15+ Years of Experience

Akshay Gurnani

Worked for:
 13+ Years of experience

Know how this course will help your career.

Live Projects with Google


Want to make a real difference? Our top performers get to work on GNMI – Google Non-Profit Marketing Immersion. This is where you’ll create and run real marketing campaigns for amazing NGOs around the world. Bonus? You’ll have marketing budgets of up to ₹10 lakhs per month to work with!

Our Students Work Here


Here’s where our students have been placed after completing our Post Graduation in Digital Marketing & Strategy Program

Know which companies could hire you

Post Graduate Certification from IIDE


On successful completion of this 11-month Masters & Diploma Level PG Program, you will be awarded IIDE's certificate which will certify you as an expert in Digital Marketing. This certification will go a long way to showcase your industry readiness. Our program shall also help you prepare for Google and Facebook certifications.

What Makes Our Students Industry Ready


Personal career guidance

Our industry mentors help you carve out the best career path based on your skillset.

Interview training

The placement team trains you via under-pressure mock interviews along with the resume-building process.

Compulsory Internship

Mandatory internships are part of our training to prepare you for the practical world.

Capstone project

A practical project in a simulated business environment will prepare you to enter the industry

Super Mentors


Get mentored by Directors, VPs and Heads of top companies and heavyweights of the advertising industry.

Arvind RP

Marketing & Communications Director

Achint Aurora

Media Head

Akira Mitsumasu

VP - Global 
Marketing

Deepa Krishnan

Director - Marketing, Category, Loyalty, Digital

Know your learning methodology

Admission Process and Eligibility


Eligibility
Admissions
Fees

Eligibility 1
Bachelor's degree (10+2+3/4) or equivalent qualification in any discipline from a recognized University with a minimum 55% score.
OR
Eligibility 2
Students who have appeared for their final year degree examination can also apply, however, their admission will be provisional and will be confirmed only after producing the results. Refer to the terms and conditions for provisional admission.

If you meet one of these criteria, you are eligible to apply for the programme. However, you will receive a letter of confirmation about your admission only post clearing the entrance test and personal interview round.

OR
Eligibility 3

  • 10 years of Education + 5 years of relevant work experience or
  • 12 years of Education + 3 years of relevant work experience or
  • Diploma holders with 3 years of relevant work experience
Step 1: Application submission
Check your eligibility, pay the fees for the IIDE Admissions Test, and fill in the application form in detail and take the Admissions Test. The test is designed to assess creativity, aptitude, communication, acumen, general knowledge to gauge the applicant’s vision & interest in Digital Marketing.

Step 2: Application review
All applications are thoroughly reviewed by the admissions committee. Shortlisted students will be called for a personal interview during which they can present their portfolios.

Step 3: Personal Interview
Each shortlisted applicant will be personally interviewed by the admissions committee. The committee will assess you on your aptitude, tech-savviness, and general awareness towards Digital Marketing trends and news. You may also be asked to produce proof of educational and professional qualifications during the interview. Qualified applicants will receive a letter confirming the admission to the Post Graduate Programme in Digital Marketing
Post Graduate Programme in Digital Marketing: INR 5,95,000
Avail a no-cost/low-cost EMI option starting at just INR 29,000.
*inquire for more information
IIDE Student Reviews
  • Abhishek Suratkar  linkedin-logo

    Media Planner, Madison World

    “Couldn’t have asked for a better start to my career. The curriculum is practical-oriented and the trainers are extremely helpful. I bagged a job in Madison World through IIDE’s placement cell. The SuperSessions, Live Projects, Cultural Events, Student Life all made for a wholesome learning experience! Made some life-long connections as well.”

    Srishti Verma  linkedin-logo

    Analyst - Biddable Media, Performics.Convonix

    “I’m an engineer turned into a Digital Marketer, all thanks to IIDE. The teaching methods at IIDE are hands-on and practically oriented. I got to work on brand projects like Netflix, Hotstar & L&T. I also got an opportunity to be mentored by an expert from Hotstar which helped me gather sharper insights for my final project”
  • Simran Agarwal  linkedin-logo

    Sr. Executive - Media Planning & Buying, White Rivers Media

    “From the start, I was passionate about digital marketing. Through the 11 months of training, I got access to so many industry experts who not just taught and assessed me but were also willing to mentor me 1-on-1 to be industry-ready. 7 months into the course and I bagged my internship with a leading Advertising agency.”

    Ritu Bhoite  linkedin-logo

    Strategy & Planning, Wavemaker

    "One of the best places for digital education. I looked at one too many course structures until this- It’s perfect and has more practical training than theoretical. The vibe is young and energetic. Even the teachers are young but come with great experience in digital. If you are in for complete learning, I recommend this MBA level PG program.”
Scholarship :

Up to ₹ 1,00,000

Start Date:

July 31, 2024

What's Included

    • India's only MBA-Level Program
    • 750+ hours of Learning
    • Mentoring From CXOs & CMOs of Leading Brands
    • 6 Live Brand Projects
    • 3-Month Mandatory Internship
    • Placement Assistance
    • No Cost EMI

Our Placement Track Record


Top companies from all over India have recruited IIDE Alumni.

Frequently Asked Questions


Extended Scholarship Deadline: Jun 27, 2024

Here are some of the most popular queries for an MBA in Digital Marketing.

Start Date:

Apr 1, 2022


Lecture Timings (IST):

8:00 AM - 11:00 AM

Q. Is there a postgraduate course in digital marketing?

Yes, there is a Post Graduation in Digital Marketing & Strategy and IIDE offers an 11-month India-only MBA-Level PG Program. Since digital marketing is a fairly new specialisation mostly given in MBA programs, not many practical postgraduate courses are available in this field.

Q. Is a postgraduate program in digital marketing worth it?

If you're someone who wants to build successful brands, then IIDE's PG in digital marketing is worth it. With the right industry exposure and professional training, you will be able to plan and execute brand campaigns across all digital platforms.

Q. What is the starting salary after a PG in Digital Marketing?

According to AmbitionBox, the average starting salary after a Postgraduate in Digital Marketing is INR 3.5 LPA. As compared to the industry, IIDE has a track record of placing students at an average CTC of INR 5 LPA with a 40% higher growth rate than the industry average.

Q. Can I do a PG in Digital Marketing without any work experience?

Yes, you can do a PG in Digital marketing without any work experience. It is not a requirement for IIDE's 11-month Post Graduation in Digital Marketing & Strategy.

Q. Can I pursue the PG program over the weekend?

Yes, there is a weekend batch available for working professionals and entrepreneurs.

Q. Can I do a PG in Digital Marketing after a B.Sc?

Yes, you can. You don't need to have a marketing background to do a PG in Digital Marketing. If you are from a scientific background and left-brained, you can choose to specialize in performance marketing with IIDE's Post Graduation in Digital Marketing & Strategy.

Q. Can I do a Postgraduate in Digital Marketing without taking any entrance exam?

You don't need to prepare for GMAT, CAT and other entrance exams to do a Postgraduate in Digital Marketing. At IIDE, if you apply for the Postgraduate Digital Marketing & Strategy Program, you will have to take the IIDE Admissions Test. Furthermore, if you are selected, you will be called for a personal interview round.

Q. What are the placement opportunities after this Post Graduation in Digital Marketing?

After successfully completing our PG in Digital Marketing & Strategy, you will definitely start in a mid-to-senior position in a company, not as a fresher. Some of the job profiles that alumni are placed at are Social Media Strategist, SEO Strategist, Paid Media Strategist/Analyst, and so on. The job profiles depend on the years of experience, company, and location as well. Top recruiters for IIDE's Post Graduation in Digital Marketing & Strategy are Publicis Group, Madison World, Nykaa, Rebel Foods, Sugar, Bewakoof, Schbang, Kinnect, Times of India, etc

Q. Where is IIDE’s campus in Mumbai?

IIDE’s campus is located in Andheri West, Mumbai. This campus is 5-minutes away from the local railway station. To get directions, click here.

Q. Does IIDE provide certifications?

After successfully completing IIDE's Post Graduation in Digital Marketing & Strategy, you will be given a certificate of completion. This post graduation certificate denotes your mastery of digital marketing. Apart from certifications, we also provide resume-building guidance and interview mentoring. So when you apply for digital marketing jobs, your profile shall gain more attention from employers. By the end of this course, you will be prepared for Google and Facebook-level certifications to bolster your resume. The cost of their tests, if any, is to be borne by the student.

Q. Does AICTE/UGC recognize IIDE's Post Graduation in Digital Marketing & Strategy?

IUnlike traditional degree or diploma programs, IIDE's Post Graduation in Digital Marketing & Strategy Program does not seek recognition from the AICTE or the UGC. However, IIDE's PGPDM has been approved by the NSDC, that is, the Government of India body responsible for driving the development of skills. The IIDE certification is one of the most recognized in the industry, helping students achieve their career goals.

Q. What are the Capstone Projects at IIDE?

A capstone project is the final project to be submitted by a student in order to test all his skills acquired during the PG Program.

Q. Where is IIDE’s campus in Delhi?

IIDE’s Delhi campus is located in South Extension and is a 5-minute walk from the nearest Metro Station. To get directions, click here.

Q. Does IIDE provide scholarships for their PG in Digital Marketing & Strategy Program?

Yes, IIDE provides scholarships up to ₹ 1,00,000. A student is eligible for a scholarship in our Post Graduation in Digital Marketing & Strategy if they have scored either 7.5 CGPA or 75% in the last exam. To know more, get in touch with our counsellors.

Q. What is the fee for IIDE’s Post Graduation in Digital Marketing & Strategy Program?

The fee for our Post Graduation in Digital Marketing Program & Strategy is ₹ 6,45,000. We also offer student loans, flexible installment options, and no-cost EMI starting from INR 24,028*.

Q. Does IIDE provide placements?

IIDE’s offer 100% placement assurance for students who meet the defined eligibility criteria for the program. Students who do not meet the required eligibility criteria are added to the Professional Development Program (PDP). Upon completion of the PDP, students are reassessed and provided with placement support based on their results. The PDP is student-friendly and provides all the resources and tools required to prepare students for eligibility for placements. With more than 250 hiring partners, 9 out of 10 students get placed and typically recover their fees within the first year of employment.

Q. Is there a Batch transfer fee?

Yes, students will have to pay a batch transfer fee and the difference in the tuition fees if any at the time of readmission. Students can apply for a batch transfer within 180 days from the date of the orientation of said batch by writing an email to the course management team at [email protected]. To know more, read the terms and conditions here.

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