#1 Post Graduation

In Digital Marketing & Strategy With Placement Assistance

Fastrack your Digital Marketing career with our 11-month Postgraduate Program.

MBA-Level | AI-Driven Curriculum | 3-Month Mandatory Internship

Few Seats left!

Reach out for counseling and seat availability


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Final Submission Date: Dec 15, 2024:

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Final Submission Date: Dec 15, 2024:

Last 3 seats Left

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Only 50

Students Per Batch

11 Months

Duration

Dec 17, 2024

Batch Commences

Offline

Mode

EMI Options

Starting at ₹24,028*

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Digital Marketing Placements

100% Placement Support for Learners


9 LPA
Highest Package
4.5 LPA
Average Package
93%
Placement Rate
54%
Average Salary Hike
Placement stats as per the internal 2023 report.

Learn the IIDE Way


Make the most of your education with agency visits, supersessions, offline classes and interactive learning experiences.

MBA in Digital Marketing Syllabus


Our A-Z Digital Marketing curriculum goes beyond execution. We’ll show you how to strategize like a pro, with practical experience to back it up.
Here’s a glimpse of what you’ll learn:

750+

IN-PERSON LEARNING HOURS

6

LIVE BRAND PROJECTS

3

MONTHS INTERNSHIP

There’s so Much More to Know in Our Brochure

Get Syllabus

1. Foundation

Learn the fundamentals, customer focus, and design skills needed to thrive in digital marketing.

  • Marketing & Management Fundamentals
  • Research: Market, Brand, Competitor
  • Presentation Designing & Delivery

2. Setting up a Website

Master the art of setting up good-looking websites and landing pages using WordPress.

  • Introduction to Website Creation
  • UI/UX Fundamentals
  • How to design landing pages

3. Content Strategy

Learn how to plan effective online campaigns to attract potential customers.

  • Content Strategy
  • Storytelling
  • Copywriting & Content Writing

4. Organic Social

Level up your digital engagement skills by learning these topics.

  • Organic Social Media Marketing
  • Influencer Marketing
  • Community Marketing
  • Resume & LinkedIn Profile Building

5. Paid Ads

Dominate paid advertising across all major platforms: Meta, LinkedIn, YouTube and more!

  • Meta Ads
  • LinkedIn Ads
  • YouTube Ads
  • Display Ads

6. Media Planning & Buying

From strategy to execution, learn how to craft the best digital marketing campaigns with this module.

  • Media Planning
  • Media Buying
  • Google Workspace: Sheets & Slides

1. Organic Search

Learn organic search techniques, from SEO basics to YouTube and app optimization.

  • SEO - On-Page, Off-page and Technical
  • Using Quora & Pinterest
  • YouTube SEO
  • ASO

2. Paid Ads Advance

Take your knowledge of paid ads to the next level.

  • Programmatic
  • OTT Advertising
  • Native Ads

3. Reporting & Data Visualisation

Learn reporting, data visualization techniques, and Lookerstudio.

  • Types of Reports
  • Importance of Data Visualization
  • Lookerstudio

4. E-commerce Organic

Learn all about organic e-commerce growth through management, Shopify platform building & WooCommerce.

  • E-commerce Management
  • Build Your Shopify Website
  • Woocommerce

5. ORM

Learn brand reputation management and all the tips needed to navigate tricky PR situations.

  • Brand Reputation Marketing & Management
  • Aptitude & Guesstimates Training

6. Lead Generation & Nurturing

Learn how to turn website visitors into loyal customers.

  • Introduction to Lead Generation & Nurturing
  • Landing Page Creation
  • Customer Relationship Management
  • Email Marketing

7. Analytics

Uncover customer insights and drive growth with advanced analytics, retention strategies, and multilingual marketing.

  • Growth Marketing
  • Retention Marketing
  • Multilingual Marketing

8. Brand Planning & Strategy

Learn how to craft a brand's identity and navigate the marketing landscape.

  • Brand Management & Positioning
  • Project Management
  • Integrated Marketing Strategies

9. AI in Marketing

Explore how Generative AI and tools like ChatGPT can revolutionize your marketing strategy.

  • Generative AI in digital marketing
  • ChatGPT

10. Creative Marketing

Learn how to craft captivating content across video, podcasts, and social media.

  • Creative Production/Content Creation & Promotion
  • Video Marketing & Script Writing
  • Podcast Marketing
  • Digital Designing Tools: Photoshop

11. Business Skills

Learn everything there is to know about the business side of digital marketing.

  • How to start your own digital marketing agency
  • How to Earn as a Freelancer
  • B2B Marketing
  • Art of Pitching

750+

IN-PERSON LEARNING HOURS

6

LIVE BRAND PROJECTS

3

MONTHS INTERNSHIP

Get Detailed Curriculum and Program Flow

Get Syllabus

Tools You’ll Master


Being a digital marketer means interacting & working with multiple digital marketing tools daily. Here are some of the tools that you will master during IIDE’s digital marketing course.

Next-Gen AI-Powered Tools


AI tools have taken digital marketing to the next level by delivering results in just one click. Here’s a list of AI tools taught during our course that’ll set you apart from the crowd in the industry.

Get Detailed List of Tools

Our Alumni Work With Brands Like


IIDE’s alumni circle includes strategists from globally recognised brands/agencies, entrepreneurs & digital marketing leaders.

Know About Your Career Outcome After Post Graduation in Digital Marketing & Strategy

Super Mentors


Get mentored by Directors, VPs and Heads of top companies and heavyweights of the advertising industry.

Rohan Prasher
Director, Media Operation
Kapilesh Prakash
National Sales Head

Deepa Krishnan
Head of Marketing
Soham Bhagnari
Sr. Manager

IIDE Advantage


Live Projects with Google

Want to make a real difference? Our top performers get to work on GNMI – Google Non-Profit Marketing Immersion. This is where you’ll create and run real marketing campaigns for amazing NGOs around the world. Bonus? You’ll have marketing budgets of up to ₹10 lakhs per month to work with!

Tap Into 25,000+ Award-Winning Case Studies With WARC

Access WARC’s insights: 8,000+ marketing research papers, 25,000+ case studies including Cannes Creative Effectiveness Lions case studies. This exclusive access equips you with the latest industry insights and case studies, preparing you to conquer the ever-changing digital marketing world.

Study Smart With Bookmark

Your learning journey starts with Bookmark, our all-in-one student learning management system (LMS). Here, you can stay organized with your class schedule, access course materials with ease, and book mentors for personalized guidance. Plus, you can track your progress and compete with your peers on the leaderboards – a friendly nudge to push you to the top!

IIDE Certificate

Upon successful completion of this Post Graduation in Digital Marketing & Strategy Program, you will be awarded IIDE’s certificate which will certify you as an expert in Digital Marketing. This certification will go a long way in showcasing your industry readiness. Our program will also help you prepare for Google and Facebook certifications!

Scholarship :

Up to ₹ 1,00,000

Start Date:

Dec 17, 2024

What's Included

    • India's only MBA-Level Program
    • 750+ hours of Learning
    • Weekday & Weekend Batches
    • Mentoring from CXOs & CMOs of leading brands
    • 2 Specializations Available
    • 13+ Live Brand Projects
    • 3-month Mandatory Internship
    • Placement Assistance
    • No Cost EMI

#1 Choice of Learners When They Searched For


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  • “I’ve always been a creative person, running away from numbers and analytics, but the trainer at IIDE made it so much fun & easy to learn. I got to work on brands such as Nykaa, H&M, IKEA & many more for my assignment”

    Ritu Bhoite

  • “This was my best decision of my life. The real life experience that I had working with the brands was very insightful. All the modules are explained thoroughly and practice has been given in class as well.”

    Khyati Patel

  • “At IIDE there wasn’t one moment where I found myself lost or wondering what’s next. It gave me the clarity that I required and even now after months of completing my course I can come down to their campus for any help.”

    Shruti Thakkar

Post Graduation in Digital Marketing & Strategy Overview


Designed to prepare students for mid-to-senior level positions within the digital marketing field, our highly trusted Post Graduation in Digital Marketing & Strategy program is guaranteed to help you excel. It’s the perfect choice for fresh graduates and young professionals seeking a competitive edge.

IIDE, India’s #1 digital marketing institute, offers an 11-month MBA-level Post Graduation Program in Digital Marketing & Strategy.

Placement Assistance: We offer placement assistance for students who meet the defined eligibility criteria for the program. Students who do not meet the required eligibility criteria are added to the Professional Development Program (PDP). Upon completion of the PDP, students are reassessed and provided with placement support based on their results. The PDP is student-friendly and provides all the resources and tools required to prepare students for eligibility for placements. With more than 250 hiring partners, 9 out of 10 students get placed and typically recover their fees within the first year of employment. Download Placement Report

3-Month Mandatory Internship: Ready to make your digital marketing dreams a reality? We prep you with a 3-month mandatory internship that'll make you corporate-ready in no time.

Financial Aid: We offer merit-based scholarships worth up to ₹ 1,00,000. We also have 0% EMI Options that start from I NR 19,174. This makes our program easily accessible and offsets the cost of tuition.

AI-Enhanced Learning: Our program pairs each module with real-world AI tools, so you can master digital marketing execution from day one.

Expert Faculty: Our faculty is made up of industry veterans who are ready to share their digital marketing expertise with you. This basically means that throughout our course, you'll be guided by the top minds in the field, gaining their insights and practical knowledge firsthand.

Mock Interview Training: Stage fright holding you back? Don't sweat it! With the help of our mock interviews, you'll have no problem nailing those presentations and interview questions.

28+ Industry-Relevant Tools: Master 28+ industry favourite tools like Google Analytics and Ahrefs alongside our expert mentors and ace any job role you step into.

Know About Your Career Outcome After Post Graduation in Digital Marketing & Strategy

Frequently Asked Questions


Q. Is there a postgraduate course in Digital Marketing?

Yes, there is a Post Graduation in Digital Marketing & Strategy and IIDE offers an 11-month India-only MBA-Level PG Program. Since Digital Marketing is a fairly new specialisation mostly given in MBA programs, not many practical postgraduate courses are available in this field.

Q. Is a postgraduate program in Digital Marketing worth it?

If you're someone who wants to build successful brands, then IIDE's PG in Digital Marketing is worth it. With the right industry exposure and professional training, you will be able to plan and execute brand campaigns across all digital platforms.

Q. What is the starting salary after a PG in Digital Marketing?

According to AmbitionBox, the average starting salary after a Postgraduate in Digital Marketing is INR 3.5 LPA. As compared to the industry, IIDE has a track record of placing students at an average CTC of INR 5 LPA with a 40% higher growth rate than the industry average.

Q. Can I do a PG in Digital Marketing without any work experience

Yes, you can do a PG in Digital Marketing without any work experience. It is not a requirement for IIDE's 11-month Post Graduation in Digital Marketing & Strategy.

Q. Can I do a PG in Digital Marketing after a B.Sc?

Yes, you can. You don't need to have a marketing background to do a PG in Digital Marketing. If you are from a scientific background and left-brained, you can choose to specialize in performance marketing with IIDE's Post Graduation in Digital Marketing & Strategy.

Q. Can I do a Postgraduate in Digital Marketing without taking any entrance exam?

You don't need to prepare for GMAT, CAT and other entrance exams to do a Postgraduate in Digital Marketing. At IIDE, if you apply for the Postgraduate Digital Marketing & Strategy Program, you will have to take the IIDE Admissions Test. Furthermore, if you are selected, you will be called for a personal interview round.

Get Scholarship up to ₹1,00,000.
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