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Starting at ₹24,028*
Make the most of your education with agency visits, supersessions, offline classes and interactive learning experiences.
Our A-Z Digital Marketing curriculum goes beyond execution. We’ll show you how to strategize like a pro, with practical experience to back it up.
Here’s a glimpse of what you’ll learn:
1. Foundation
Learn the fundamentals, customer focus, and design skills needed to thrive in digital marketing.
2. Setting up a Website
Master the art of setting up good-looking websites and landing pages using WordPress.
3. Content Strategy
Learn how to plan effective online campaigns to attract potential customers.
4. Organic Social
Level up your digital engagement skills by learning these topics.
5. Paid Ads
Dominate paid advertising across all major platforms: Meta, LinkedIn, YouTube and more!
6. Media Planning & Buying
From strategy to execution, learn how to craft the best digital marketing campaigns with this module.
1. Organic Search
Learn organic search techniques, from SEO basics to YouTube and app optimization.
2. Paid Ads Advance
Take your knowledge of paid ads to the next level.
3. Reporting & Data Visualisation
Learn reporting, data visualization techniques, and Lookerstudio.
4. E-commerce Organic
Learn all about organic e-commerce growth through management, Shopify platform building & WooCommerce.
5. ORM
Learn brand reputation management and all the tips needed to navigate tricky PR situations.
6. Lead Generation & Nurturing
Learn how to turn website visitors into loyal customers.
7. Analytics
Uncover customer insights and drive growth with advanced analytics, retention strategies, and multilingual marketing.
8. Brand Planning & Strategy
Learn how to craft a brand's identity and navigate the marketing landscape.
9. AI in Marketing
Explore how Generative AI and tools like ChatGPT can revolutionize your marketing strategy.
10. Creative Marketing
Learn how to craft captivating content across video, podcasts, and social media.
11. Business Skills
Learn everything there is to know about the business side of digital marketing.
Being a digital marketer means interacting & working with multiple digital marketing tools daily. Here are some of the tools that you will master during IIDE’s digital marketing course.
AI tools have taken digital marketing to the next level by delivering results in just one click. Here’s a list of AI tools taught during our course that’ll set you apart from the crowd in the industry.
Get Detailed List of ToolsIIDE’s alumni circle includes strategists from globally recognised brands/agencies, entrepreneurs & digital marketing leaders.
Get mentored by Directors, VPs and Heads of top companies and heavyweights of the advertising industry.
Want to make a real difference? Our top performers get to work on GNMI – Google Non-Profit Marketing Immersion. This is where you’ll create and run real marketing campaigns for amazing NGOs around the world. Bonus? You’ll have marketing budgets of up to ₹10 lakhs per month to work with!
Access WARC’s insights: 8,000+ marketing research papers, 25,000+ case studies including Cannes Creative Effectiveness Lions case studies. This exclusive access equips you with the latest industry insights and case studies, preparing you to conquer the ever-changing digital marketing world.
Your learning journey starts with Bookmark, our all-in-one student learning management system (LMS). Here, you can stay organized with your class schedule, access course materials with ease, and book mentors for personalized guidance. Plus, you can track your progress and compete with your peers on the leaderboards – a friendly nudge to push you to the top!
Upon successful completion of this Post Graduation in Digital Marketing & Strategy Program, you will be awarded IIDE’s certificate which will certify you as an expert in Digital Marketing. This certification will go a long way in showcasing your industry readiness. Our program will also help you prepare for Google and Facebook certifications!
Up to ₹ 1,00,000
Designed to prepare students for mid-to-senior level positions within the digital marketing field, our highly trusted Post Graduation in Digital Marketing & Strategy program is guaranteed to help you excel. It’s the perfect choice for fresh graduates and young professionals seeking a competitive edge.
Yes, there is a Post Graduation in Digital Marketing & Strategy and IIDE offers an 11-month India-only MBA-Level PG Program. Since Digital Marketing is a fairly new specialisation mostly given in MBA programs, not many practical postgraduate courses are available in this field.
If you're someone who wants to build successful brands, then IIDE's PG in Digital Marketing is worth it. With the right industry exposure and professional training, you will be able to plan and execute brand campaigns across all digital platforms.
According to AmbitionBox, the average starting salary after a Postgraduate in Digital Marketing is INR 3.5 LPA. As compared to the industry, IIDE has a track record of placing students at an average CTC of INR 5 LPA with a 40% higher growth rate than the industry average.
Yes, you can do a PG in Digital Marketing without any work experience. It is not a requirement for IIDE's 11-month Post Graduation in Digital Marketing & Strategy.
Yes, you can. You don't need to have a marketing background to do a PG in Digital Marketing. If you are from a scientific background and left-brained, you can choose to specialize in performance marketing with IIDE's Post Graduation in Digital Marketing & Strategy.
You don't need to prepare for GMAT, CAT and other entrance exams to do a Postgraduate in Digital Marketing. At IIDE, if you apply for the Postgraduate Digital Marketing & Strategy Program, you will have to take the IIDE Admissions Test. Furthermore, if you are selected, you will be called for a personal interview round.
